Shekhar Govindarajan's Blog » Melinda Gates Foundation http://www.shekhargovindarajan.com My Notepad on the Web Wed, 08 Feb 2012 04:58:00 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Microsoft launched a ringtone for Indians http://www.shekhargovindarajan.com/interesting/microsoft-launched-a-ringtone-for-indians/?&owa_medium=feed&owa_sid=&utm_source=rss&utm_medium=rss&utm_campaign=microsoft-launched-a-ringtone-for-indians http://www.shekhargovindarajan.com/interesting/microsoft-launched-a-ringtone-for-indians/#comments Thu, 21 Aug 2008 09:36:31 +0000 Shekhar http://www.shekhargovindarajan.com/?p=132 Following is the link to the MP3 file of the ringtone:

condom-a-cappella

I must admit that the post title is just meant to be catchy. The ringtone was launched, day before, by a campaign funded by Bill & Melinda Gates Foundation. Bill Gates is ex CEO and founder of Microsoft. That’s the one and only connection with Microsoft :-)

http://www.condomcondom.org/ is the website of this campaign. The ringtone can be downloaded from this site too.

The website is meant for Indian masses and aims to create awareness about HIV and AIDS, But note that the website is Flash based and slow to download. Most people in India use slow (slower than broadband) Internet connections, many are on dialups and Flash is not installed by default. Could have been a normal, fast loading, HTML site.

Nevertheless the ringtone idea seems to be a killer idea to spread awareness and kill the condom taboo. The mobile penetration is ever increasing in India. People esp. youngsters always want to do something new with their mobile – which includes setting up an interesting new ringtone.

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